OneBid: A Unified Auto-Bidding Foundation Model for Diverse oCPX Advertising Scenarios
OneBid is a unified auto-bidding foundation model for diverse oCPX advertising scenarios, built on top of the Decision Transformer (DT) model. It extends DT with two atomic signals and a sequence-level Mixture-of-Experts architecture to learn from heterogeneous logs and adapt to scenario-specific deployments. OneBid is validated through online A/B tests and delivers improved performance in real-world scenarios.
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